Senior Consumer Market Insight Manager

Date: 10 févr. 2024

Lieu: Geneve, Geneva, CH

Entreprise: L'Occitane

The L'OCCITANE Group is a global, natural and organic ingredient-based cosmetics and well-being products maker, producer and retailer. The Group is built on strong values of entrepreneurship, team work, respect and authenticity. It is committed to developing products that are environmentally friendly and sustainable.
The Group has eight brands: L'OCCITANE en Provence, Melvita, Erborian, L'OCCITANE au Brésil, LimeLife, Elemis, Sol de Janeiro and Grown Alchemist.
With a presence in 90 countries, our products are distributing in more than 3,000 stores in the world.
L’OCCITANE Group’s mission is to “empower entrepreneurs and communities to cultivate natural beauty and well-being and regenerate nature”. L’OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labour protection. All employees at L’OCCITANE must therefore implement the company’s mission and integrate the social, environmental, economic and legal effects of their actions in their day-to-day job. In practice, this means that any employee at L’OCCITANE shall contribute to growing sales, regenerating nature, caring for our consumers & partners and supporting our employees.
 

CONTEXT & MISSION : The vision of Consumer & Market Insights is to make human centricity a competitive advantage for the L’Occitane Group. We ensure to put consumers at the heart of our reflections, to build brand uniqueness and differentiation and secure long-term growth. We drive an external and brand building focused culture in the organization and help building brand uniqueness and differentiation and secure long-term growth.

 

We are looking for a Senior Consumer and Market Insights Manager. You will work on the global brand strategy for L’Occitane en Provence and help the company make strategic choices across the portfolio. The role is reporting to the Global Consumer & Market Insights Director.

 

MAIN RESPONSIBILITIES :

 

Global Brand L’Occitane en Provence : 

 

  • Help drive strategic decisions at HQ and in key markets, based on global consumer insights, that will drive total brand health and desirability in the long term

  • Provide a holistic view of global prestige retail beauty in terms of category trends, consumer expectations, competitive benchmarks

  • Master the customer journey and support cross-functional teams in maximizing their business impact across omnichannel touchpoints and customer lifecycle, ensuring that the brand experience matches the standards of prestige and is rooted in consumer needs at key points of contact in the marketing funnel

  • Proactively scout, assess, and suggest market research techniques and tools that address business needs and drive consumer-centric decision-making across the organization by enabling the CMI team to operate as a centre of excellence for the whole organisation, and become a strategic partner for the Marketing, Communication, R&D and amongst others.

  • Ensure data excellency within the organization (capability building, data reliability, data accessibility)

 

HOW YOU CAN FIT :

  • At least 7-10 years of consumer insights experience, preferably in the beauty industry and preferably in a regional or global role

  • At least 2-3 years experience in the luxury sector: beauty, fashion, jewellery, hospitality, etc.

  • Proficiency in all key aspects of brand building excellence, understanding of mental & physical availability drivers, insight generation

  • Experience in leading qualitative and quantitative market research projects end-to-end, from design to activation of learnings

  • Strong skills on data analysis and statistics, ability to draw out insights from research and turn complex data into actionable recommendations

  • Experience in shopper insights, shopper psychology & behaviour across omnichannel touchpoints

  • Strategic thinker with a proven track record translating insights into business growth

  • Well-balanced mindset between analytical skills and story-telling capabilities

  • High level of maturity, excellent communication and influencing skills across organizational levels

  • Problem-solving attitude and can do working approach

  • Fluency in English; a good French base is an advantage

  • Strong team spirit and ability to interact constructively with people at all levels and from diverse cultures

 

WHAT WE OFFER:

  • Working for a unique company, strongly committed towards the planet and the people (B Corp certification)

  • Working with passionate colleagues coming from all over the world

  • A unique culture centered around entrepreneurship, where everyone is expected to collaborate, experiment & move fast

  • Internal mobility opportunities

  • Monthly allocation & discount for store products

  • Attractive Social Insurances coverage

  • 5 weeks annual leaves & 3 extra-days offered as public holidays

  • Flexible and Hybride Work arrangement

  • Attractive Parental Leave Policy

  • Public Transport allowance

 

Permanent contract

Starting Date : 1st April 2024

Location: Headquarters, Geneva (Plan-les-Ouates)

L’OCCITANE is an equal opportunities employer. This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment where everyone feels respected and valued. We recruit positive-minded people who share our core values - entrepreneurship, team spirit, leading by example and authenticity – and our commitment to sustainability.