Travel Retail Europe Marketing Intern

The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: L’OCCITANE en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Dr. Vranjes Firenze.

With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions to create a better and healthier planet. The mission statement of the Group is: With empowerment we positively impact people and regenerate nature.

L’OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labour protection. All employees at L’OCCITANE must therefore implement the company’s mission and integrate the social, environmental, economic and legal effects of their actions in their day-to-day job. In practice, this means that any employee at L’OCCITANE shall contribute to growing sales, regenerating nature, caring for our consumers & partners and supporting our employees. The L'OCCITANE Group is a certified B CorporationTM.

CONTEXT:

L’Occitane Group Travel Retail team is looking for an Intern, based in Switzerland. This person will work closely with the Regional Sol de Janeiro and L'Occitane en Provence Brand Managers to execute Marketing & digital initiatives within the Travel Retail environment (airports, cruises and ferries, airlines).

This internship will give you an understanding of the challenging European Travel Retail markets, how to market to travelers in-store & online, and a behind the scenes exposure to the Trade Marketing development process from a local perspective.
 

MAIN MISSIONS:

Hand-in-hand with your managers, you will be responsible for developing and executing Marketing strategy of the Brands to achieve defined business objectives (KPIs). You will also be responsible for ensuring the proper development, execution and benchmarking of all programs designed to increase brands visibility on POS (Point of Sale).

1 – MARKETING 

• Implement and track Marketing programs for retailers with commercial and marketing teams designed to increase sales and brand/category presence,
• Ensure availability and/or development of all necessary marketing tools to maximize promotional plan efficiency (Merchandising, Visuals, 360° communication, Products and Retailers presentation, etc.) with the Brand Managers,
• Support the team with Brand events, 360° podium deployment and visual merchandising recommandations,
• Coordinate program executions (including GWP) with Sales and CS teams,
• Manage and follow-up of PO.

2 – COMPETITION ANALYSIS

• Lead regular competition reviews (animations, launches…) and analysis to provide insights and best practices.

3 - TRAINING & DIGITAL SUPPORT

• Help to implement TR training initiatives (product order...),
• Take the lead on client's requests for digital topics (creation of digital toolbox / e-CRM communication & organic social initiatives).

HOW YOU CAN FIT:

• Bachelor or Master degree with a first experience in Operational Marketing (an internship agreement provided by your school is mandatory),
• Experience in Beauty industries would be a plus,
• Fluent in English, French & Spanish would be highly appreciated,
• Proficency on Word, Excel, Powerpoint, Outlook,
• Creative and entrepreneurial, solution oriented,
• Strong team spirit and good coordination skills,
• At ease in a fast-paced and multi task environment, working with short-term deadlines.

STARTING DATE: January 2025 for 6 months (Full-time position)

LOCATION: Geneva (Plan-les-Ouates), Switzerland

If you are selected, we will have the pleasure to meet you during an online recruitment day

L’OCCITANE is an equal opportunities employer. This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment where everyone feels respected and valued. We recruit positive-minded people who share our core values - entrepreneurship, team spirit, leading by example and authenticity – and our commitment to sustainability.

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